The fact that I am using this app every single day, as are many other users (about 191 million, in fact), means all 191 million of us are taking in all the content Snapchat feeds us every single day. It connects me with friends virtually while still seeing their faces, keeps me up-to-date on what scandalous picture Kim Kardashian posted the day before, and shows me behind-the-scenes looks into celebrities lives.įor all you marketers out there, I’m sure you’re wondering what a millennial checking her Snapchat every day for silly updates has to do with you. I am an avid Snapchat user, but, hey, what do you expect? As a 22-year-old, I rely on Snapchat for a lot of things. One tap on a small yellow square with a ghost in the center, and I get all my morning updates.
I grab my smart phone and click on the same app first every morning. That familiar sound Amazon calls, “Adrift,” starts playing, to which I groan, “Alexa, stop.” I turn over, blindly grabbing another piece of technology that I’m pretty sure has created a permanent indent in my hand (or maybe that’s just the carpal tunnel settling in). Bright and early, my Amazon Echo alarm goes off.
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